This sixth event in the series of “FUB Lunch-time Debates on the Future of Higher Education Internationalization” will focus on the question which direction international research marketing will take in the future.

• With the experiences of accelerated digitilization, but also the various experiences institutions made during the pandemic, which will be the way forward to advocate for research?
• What is the strongest selling point: an institutional brand? A country’s research profile? Or the individual topic, independent of any institution? 

• Is good science communication the new research marketing? Or are specialized branding approaches needed?
• Is marketing for a national system outdated, since only global collaboration will bring us forward? Is there (still) such a thing as a national research identity?
• How can the competition between countries for best talent (and money) be balanced with the need for transnational and transversal collaboration?
• Which criteria will make it onto the shortlist of young researchers: reliance, resilience, transparency, responsibility, good scientific practice, freedom of research, advisory activity towards society and politics?

  Speakers:

• Dr. Effrosyni Chelioti, Director Communication & External Affairs, Helmholtz Association
• Dr. Christian Simm, Head International Relations Office, University of Zurich, and founder of swissnex network in the United States
• N.N., Affect and Colonialism WebLab, Winner in the 2021 Ideas Competition “International Research Marketing”

 Moderator:

• Prof. Dr. Verena Blechinger-Talcott, Vice-President International, Freie Universität Berlin

 Venue: Online via WebEx, successfully registered participants will receive the link in due course

Registration: please register by May 17, 2021, 8 pm CEST at www.fu-berlin.de/watersheds