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Fitness for Thousands

Alumna Valeria Bures-Bönström tells her start-up story

Valerie Bures-Bönström

Valerie Bures-Bönström
Image Credit: VAHA

Valerie Bures-Bönström is the founder of Mrs. Sporty, a fitness chain exclusively for women. Last year, she launched a new product: the fitness mirror. Originally, however, the alumna of Freie Universität, who studied computer science, wanted to go down a completely different route – her original ambition was to become a professor.