Freie Universität Logo
Questions about the Freie Universität logo
No, the Freie Universität logo may not be altered in any way.* Do not change the color, shape, or font of the logo and do not add any elements to the logo or deform it. This applies to both the logo with the green background and the one without.
Please be sure to use the official downloads of the logo files for your work.
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*Marketing products may be excepted from this if they are produced either by or with the permission of the Creative Media and Technology team.
The various logo files available for download differ based on their file format and color model – and are thus suitable for different use cases:
Print materials
For print materials, please select the files in the Downloads section that have CMYK in the name and the file format *.pdf or *.jpg.
Digital media (screen-based displays)
If you are planning to use the various templates and elements available in the Downloads section on websites, in presentations, or in other digital media, please use the file formats *.svg or *.png with RGB in the file name.
Do you need other formats or models?
Please get in touch – we are happy to work together to help find a solution that meets your needs.
You can download the logo in the following file formats:
RGB Formats
- SVG
A vector image format ideal for logos and graphics. Uses the RGB color model, making it suitable for digital applications such as websites. Scalable without any loss of quality. - PNG
A raster image format known for supporting transparency. Uses the RGB color model, making it ideal for web graphics and digital imagery.
CMYK Formats
- PDF
A universal document format that supports vectors, images, and text. Compatible with the CMYK color space, making it ideal for professional printing. - JPG
A compressed image format based on the RGB color model. Can be converted for CMYK printing, though quality may be affected by compression. Commonly used for photo printing.
The three different variations on the logo, “Logo with green background,” “Black logo,” and “White logo” are available for download in the Downloads section.
“Logo with green background” is the main logo for Freie Universität Berlin and should be given preferential use. This version should exclusively be used on a white background. The green elements that form the background of this logo are randomly generated by an algorithm, with a new combination generated each time. This means that many different “official” versions of the logo exist, all with differently placed green elements. All of these versions are considered valid.
The black and white logos are reserved for special cases, for example, if they are to be superimposed on colored backgrounds or photos. When using them, you should make sure that they are legible and that there is sufficient contrast between the background and the logo itself.
If you are unsure which version of the logo you should use, reach out to us via email.
The logos available in SVG format (ending in *.svg) are scalable vector graphics. Unlike pixel-based images, vector graphics are made up of lines and shapes defined by mathematical formulas. This means they can be resized without any loss of quality – the image remains crisp and clear at any size. This is particularly useful for digital media such as websites.
Logos in PDF format (ending in *.pdf) are also vector graphics. Like SVG files, they use mathematical paths to define shapes and lines, which means they can be resized to any dimension without becoming blurry or pixelated. PDF is a versatile format that works well for both digital use and high-quality printing.