Course catalog

WiSe 25/26  
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 Modulangebot BW...  
 Course

WiSe 25/26: Module offerings

Modulangebot BWL 60 LP (ab SoSe 24)

0519b_m60

  • Grundlagen externer Unternehmensrechung (Fundamentals of Financial Accounting)

    0170dA1.2

    learning objectives:
     The students have basic knowledge of the annual financial statements and accounting. They have an understanding of tasks and techniques of accounting as well as of double-entry bookkeeping. Students are able to capture business transactions for accounting purposes and solve simple accounting issues. The students will further be qualified to enroll in subsequent modules (particularly " Accounting and Taxation", " International and National Corporate Disclosure" and" Group Accounting and Company Evaluation ")

    content:
     Basics and purposes of accounting and the annual financial statements, accounting technique, booking of ongoing business transactions in the trading and industrial company, balancing of the accounts, basics of the annual financial statements, organization of accounting.

    types of course units / workload per unit / obligatory or optional participation
     Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
     Klausur (ca. 120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every winter semester

    close

  • Grundlagen des Marketings (Fundamentals of Marketing)

    0170dA1.4

    learning objectives::
     Students have basic knowledge on analytical methods, instruments and strategies of marketing. Theoretical depiction as well as processing of case studies put the students in the position to analyze marketing activities and their connection with other functional business areas to (basically) develop their own approach to the solution. The obtained basic knowledge on marketing principles enable the students to communicate and cooperate with different specialized business managers.

    course content:
     characterization of output markets; exchange and competitive advantages; market research; consumer behavior; product policy; product innovation; pricing policies; communication policy; distribution policy; marketing planning.

    types of course units / workload per unit / obligatory or optional participation
     Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
     Klausur (ca. 120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every winter semester

    close
    • 10110301 Lecture
      Fundamentals of Marketing (V) (Sascha Raithel, Andreas Eggert)
      Schedule: Di 14:00-16:00 (Class starts on: 2025-10-14)
      Location: HFB/A Hörsaal (Garystr. 35-37)
    • 10110302 Practice seminar
      Fundamentals of Marketing (Ü) (Katharina Prohl-Schwenke, Jan von Schlieben-Troschke)
      Schedule: Mi 14:00-16:00, Do 10:00-12:00, Do 12:00-14:00 (Class starts on: 2025-10-15)
      Location: Hs 105 Hörsaal (Garystr. 21)

  • Management - Eine problemorientierte Einführung

    0518cA1.1

  • Organisationsforschung

    0518cA1.3

    learning objectives:
     The students know current theories and research questions in the areas of strategy and cooperation as well as organization and personnel and know how these are empirically applied and examined. They are With regard to the content learned, they are able to make responsible decisions in expertise teams and to lead groups responsibly. You can evaluate and argue for complex subject-related problems and solutions and develop it further with experts.

    course content:
     The students are familiarized with the most important basics of scientific work an overview of essential theories and apply them using examples. The focus is on, among other things: the following content: Basic theories in the field of management; Planning a research project, quantitative and qualitative research methods, connection between theory and empiricism.

    language of instruction:
     German / English

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every semester

    close

  • Supply and Operations Management (Supply and Operations Management)

    0170dA1.7

    learning objectives:
     Students are sensitive to the centrality of the production of goods or services as a core function of any operational occurrence. They also know the challenges associated with the transformation of inputs into output factors under given resources. They have basic knowledge of the current, field-tested strategies, methods and models to solve production-economic problems, in particular with respect to the time schedule of the individual production steps, taking into account the quantitative link between inputs and output objects. The students also have an overview of the procurement management (supply management), where development of and cooperation with suppliers is an important topic.

    course content:
     Demand forecast, materials management (especially storage), choice of production processes and suppliers, procurement strategies and organization, human resource planning, approaches to quality assurance, production theory and production planning, work organization within production.

    types of course units / workload per unit / obligatory or optional participation
     Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
     Klausur (ca. 120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every winter semester

    close

  • Strategisches Management (Strategic Management)

    0170dA1.8

    learning objectives:
     Students gain a fundamental understanding of current challenges involved in the strategic management of businesses today. They learn about the goals and responsibilities involved with this field as well as its main instruments and methods. They learn the essential theoretical principles of strategic management and can analyze the stages of strategic decision-making based on these theories. They also become familiar with alternative competitive strategies, which come at the end of strategic analysis and can appraise them critically.

    course content:
     Responsibilities of strategic decision-makers, analysis of resources and capabilities, analysis of market conditions, assessment of alternative competitive strategies and collective corporate strategies.

    types of course units / workload per unit / obligatory or optional participation
     Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
     Klausur (ca. 120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every winter semester

    close
    • 10110801 Lecture
      Strategic Management (V) (Stephan Bohn, Johann Voigtsberger)
      Schedule: Mo 12:00-17:00 (Class starts on: 2025-10-20)
      Location: , HFB/C Hörsaal
    • 10110802 Practice seminar
      Strategic Management (Ü) (Stephan Bohn, Johann Voigtsberger)
      Schedule: Termine siehe LV-Details (Class starts on: 2025-10-29)
      Location: Hs 103 Hörsaal (Garystr. 21)

  • Fundamentals of Employment Relations

    0170dA1.9

    learning objectives:
     Students gain knowledge about current issues and theoretical approaches in personnel policy research. They acquire basic knowledge on areas of activity and the parameters of personnel policy. They learn about current debates and can make connection to practical applications, including international contexts. They develop the ability to interpret personnel policy cases based on the application of theoretical approaches and concepts. They also learn to formulate and evaluate courses of actions for specific cases. They learn to assess theoretical, conceptual research as well as empirical research using criteria from the social sciences. Student gain knowledge about the role of gender in the workplace and the challenges and perspectives surrounding social diversity in businesses. The methods that the students learn and apply enable them to put their knowledge to practice based on theoretical reflection, which is important for anyone working in management.

    course content:
     Problems and theoretical approaches to personnel policy as a research field; courses of action in human resources management (e.g., recruiting, qualification, personnel placement, work organization, remuneration, dismissals, diversity management); social parameters of personnel policy (e.g., historical developments, gender and labor, digitalization) in both national (e.g. democratic decision-making, labor market, labor law) and international contexts (e.g. personnel policy in multinational corporations, comparative international labor relations, global labor standards).

    types of course units / workload per unit / obligatory or optional participation
     Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
     Klausur (ca. 120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every winter semester

    close

  • Business- und Dienstleistungsmarketing (Business and Service Marketing)

    0170dB5.1

    learning objectives:
     Students gain an understanding of stages and structures in the respective markets and learn about the specific characteristics of buying behavior among business customers and service customers as well as the effects of customer integration and business relationships in such markets. They learn about the unique qualities, instruments, and strategies associated with marketing in business-to-business markets and services markets. They also learn to determine marketing activities tailored to specific types of businesses.

    course content:
     Value creation structures and stages in business and services markets; organizational buyer behavior; customer integration, business relationship management, types of companies in business and services markets, marketing for specific types of businesses.

    teaching methods / hours of attendance (contact hours per week) / forms of active participation
     Vertiefungsvorlesung / 2 SWS / Teilnahme wird empfohlen
    Methodenübung / 2 SWS / Teilnahme wird empfohlen

    module assessment:
     Klausur (120 Minuten)

    language of instruction:
     German

    workload
     180 hours (6 ECTS)

    duration / frequency
    one semester / every other semester

    close
    • 10111208 Advanced Lecture Course
      Business and Service Marketing (V) (Andreas Eggert)
      Schedule: Di 10:00-12:00 (Class starts on: 2025-10-14)
      Location: HFB/D Hörsaal (Garystr. 35-37)
    • 10111226 Methods Tutorial
      Business and Service Marketing (Ü) (Florian Völkl)
      Schedule: Do 10:00-12:00 (Class starts on: 2025-10-16)
      Location: HFB/B Hörsaal (Garystr. 35-37)

  • Modules w/o courses in this semester

    6 Modules
    • Grundlagen interner Unternehmensrechung (Fundamentals of Managerial Accounting) 0170dA1.3
    • Organisationstheorie 0518cA1.2
    • Investition und Finanzierung (Investment and Corporate Finance) 0170dA1.5
    • Corporate Governance and Corporate Social Responsibility 0170dB1.2
    • International Management (International Management) 0170dB1.3
    • Project Management 0170dB1.5
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