32411
Seminar
Reputational Security in North American and Beyond
Jessica Gienow-Hecht
Comments
What makes a country appear secure, attractive and “well-liked”? And what can a country do to alter its reputation? In 2024, the British historian Nick Cull crafted and widely publicized the term “Reputational Security” to designate a new category of national and international security concerns that enhances and revises current concepts of “soft power,” “public diplomacy,” “nation branding” and others. In this class, we’ll look at the history of national self-promotion as well as different concepts relating to the past and present of image management in the United States and beyond. Then, we’ll embark on a competitive team-work quest to pick and promote a country of your choice. Get ready for an immersive research experience in history, advertising, and the nation. The course has three goals: 1. Familiarize students with emerging concepts and theories relating to a given nation state’s image, profile, cultural relations, “nation brand” and “reputational security,” both past and present. 2. Learn the trade of presenting the nation state abroad, by developing a campaign for a country of choice. 3. Enable students to act as practitioners of reputational security, by researching, developing and delivering a presentation on the chosen nation state designed to enhance its reputational security. close
16 Class schedule
Regular appointments
Mon, 2024-10-14 14:00 - 16:00
Mon, 2024-10-21 14:00 - 16:00
Mon, 2024-10-28 14:00 - 16:00
Mon, 2024-11-04 14:00 - 16:00
Mon, 2024-11-11 14:00 - 16:00
Mon, 2024-11-18 14:00 - 16:00
Mon, 2024-11-25 14:00 - 16:00
Mon, 2024-12-02 14:00 - 16:00
Mon, 2024-12-09 14:00 - 16:00
Mon, 2024-12-16 14:00 - 16:00
Mon, 2025-01-06 14:00 - 16:00
Mon, 2025-01-13 14:00 - 16:00
Mon, 2025-01-20 14:00 - 16:00
Mon, 2025-01-27 14:00 - 16:00
Mon, 2025-02-03 14:00 - 16:00
Mon, 2025-02-10 14:00 - 16:00