Carmen AbrilUniversidad Complutense de Madrid Contact cabrilba@ucm.es Research Areas Brand Equity Marketing Consumer Behaviour Sustainability oriented Innovation Examples of master's project topics How to scale sustainable markets, Consumer Intentions to repair products, Factors influencing the commercialisation of re-manufacturing products, The impact of brand equity on sustainability perceptions, The role of retailers in sustainable consumption Further Informationhttps://produccioncientifica.ucm.es/investigadores/141319/detalle