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Carmen Abril

Universidad Complutense de Madrid

Contact cabrilba@ucm.es
Research Areas
  • Brand Equity

  • Marketing

  • Consumer Behaviour

  • Sustainability oriented Innovation

Examples of master's project topics

  • How to scale sustainable markets,

  • Consumer Intentions to repair products, 

  • Factors influencing the commercialisation of re-manufacturing products, 

  • The impact of brand equity on sustainability perceptions, 

  • The role of retailers in sustainable consumption

Further Information

https://produccioncientifica.ucm.es/investigadores/141319/detalle