In this digital era, university administrators and staff are constantly developing new strategies to adapt to the changes and challenges they face on a daily basis. Marketing and communication play pivotal roles in shaping the identity of a university and engaging with a wide array of stakeholders from prospective students to loyal alumni. Social media, personalized content, and targeted campaigns are vital components of today’s communication strategies, and new advancements like AI are revolutionizing how people participate in education and research and how universities conduct outreach. Moreover, amidst a volatile global political landscape, universities must navigate sensitive geopolitical issues, showcasing not only academic excellence, but also cultural sensitivity and global awareness in their messaging. This staff training program invites you to discuss these developments and share your experiences in how university communication and marketing units are dealing with current challenges, while striving to stay relevant and resonate with diverse audiences.

 

Please have a look at our program.

If you are interested to apply for participation in this programme, please fill in the application form before February 7, 2024. Late applications cannot be considered. Selection results will be communicated via email in early March.

For this track, there are 25 spots available.