The business plan was worked out by Professor Klaus Kramer and Dr. Tobias Blaschke of the departments of physics and pharmacy of Freie Universität jointly with their other team member, Matthias Fellner, a management expert. The company parelectrics was set up to market the researchers' new method for the noninvasive diagnosis of skin cancer. Using this method the skin is briefly touched with specially developed tubes. Dermatologists can also use the tubes to search in deeper layers of the skin for possible tumors. Skin cancer can thus be diagnosed at an early stage without damaging the skin. The prototype developed by the researchers is already being used in clinical studies. In a Berlin-Brandenburg entrepreneurship competition in February, 2009, the team was one of the best five in the category of technology.