Freie Universität Berlin


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Marketing / Advertising

Dr. Ingmar Geiger
Professor of Business Administration

School of Business and Economics
Marketing Department
Executive Master of Business Marketing

Arnimallee 11, 14195 Berlin

Phone (Office)+49 30 838 526 51
EmailIngmar.Geiger@fu-berlin.de
HomepageProf. Dr. Ingmar Geiger

Areas of Expertise

  • Negotiations
  • Business-to-business marketing
  • Management of business relations
  • Price management
  • Methods of market research
  • Consumer behavior


Dr. Michael Kleinaltenkamp
Professor of Business Administration

School of Business and Economics
Marketing Department

Arnimallee 11, 14195 Berlin

Phone (Office)+49 30 838 52494
Phone (Assistant)+49 30 838 52493
Emailmichael.kleinaltenkamp@fu-berlin.de
HomepageProf. Dr. Michael Kleinaltenkamp

Areas of Expertise

  • Business-to-business marketing
  • Added value structures
  • Management of business relations
  • Service management and marketing
  • Services


Dr. Alfred Kuss
Professor of Business Administration

School of Business and Economics
Marketing Department

Arnimallee 11, 14195 Berlin

Phone (Office)+49 30 838 524 93
Emailalfred.kuss@fu-berlin.de
HomepageProf. Dr. Alfred Kuss

Areas of Expertise

  • Market research
  • Marketing theory
  • Methods of market and social research


Dr. Sascha Raithel
Professor of Business Administration

School of Business and Economics
Business Administration
Marketing Department

Arnimallee 11, 14195 Berlin

Phone (Office)+49 30 838 521 35
Emailsascha.raithel@fu-berlin.de
HomepageProf. Dr. Sascha Raithel

Areas of Expertise

  • Marketing
  • Market research
  • Consumer behavior and buying behavior
  • Intangible assets such as brand equity, brand image, reputation, or trust
  • Corporate social responsibility (CSR)
  • Brand crisis and corporate crisis
  • Advertising and advertising impact
  • The effect of marketing, advertising, or brands on the capital market, investors, financial analysts
  • (Sport)Sponsoring
  • Testimonials and celebrity endorsement as promotional and advertising advocates


Dr. Ulrich Rendtel
Professor of Statistics and Econometrics

School of Business and Economics
Statistics and Econometrics

Garystraße 21, 14195 Berlin

Phone (Office)+49 30 838 542 05
EmailUlrich.Rendtel@fu-Berlin.de
HomepageProf. Dr. Ulrich Rendtel

Areas of Expertise

  • Surveys
  • Missing values
  • Nonresponse
  • Panel surveys
  • Microcensus
  • Statistical consulting
  • Zensus 2011