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Anja Kretschmer, Journalist and Lecturer in Media Practice

Jun 02, 2016

Anja Kretschmer is looking forward to imaginative videos with an innovative approach.

Anja Kretschmer is looking forward to imaginative videos with an innovative approach.
Image Credit: Bernd Wannenmacher

At Freie Universität… I am responsible for the practical part of Journalism Studies in the Institute for Media and Communication Studies. My main emphasis is on television and radio, which is appropriate because in the other part of my professional life I make documentaries for ARD and ZDF.

Sustainability for me is that I at least remember to take my own coffee cup along to the canteen, so that I don't have to purchase a new paper cup every time I drink coffee. That is how it starts.

What does that mean for everyday life? It seems that internalizing sustainable behavior is not so easy.

When judging the submitted videos, I will pay particular attention to originality and carefree experimentation. Then it would also be nice, if the form corresponds with the content.