The lecture by Professor Dr. Dr. h.c. Michael Kleinaltenkamp at the FVG EAESP is open to the public. Please register with your full name and RG/RNE via cri@fgv.br (Chander Carvalho).

Michael Kleinaltenkamp has been serving as Professor of Business and Services Marketing at the Marketing Department of Freie Universität Berlin (Germany) and as the director of the university’s “Executive Master of Business Marketing” program since 1992.