Copyright-protected works may not be used without the consent of the copyright holder. The copyright holders can demand compensation, usually equal to the sum that a license would have cost, and possibly legal fees in addition. Copyright infringement can be costly! Anyone who uses a third-party photo is obligated to cite the author.
The following are not permitted: a team photo taken in front of a painting or art print; reproductions of well-known advertising posters posted on the homepage of an institute; the screenshop of a map under "How to find us" on a conference website. Instead, we recommend integrating a map service such as GoogleMaps using the CMS template Einbindung externer Dienste.
Works by other persons and entities cannot be edited arbitrarily or at will. If a photo is modified in such a way that the original statement of the image is also changed, this represents a violation of the copyrights of the photographer and of the personal rights of the persons depicted. As a basic principle, any desired changes to an image should be coordinated with the photographer and, where applicable, the persons depicted.
Clarify rights of use including the desired attribution, in writing if possible, before you use third-party works. If possible, clarify whether the photos used for advertising purposes or usage rights may be transferred to third parties (for example, cooperation partners, media, social media).
The photographer must be cited, even if you use your own photographs – photos you took yourself or photos from your own private collection.
Even with photos and illustrations that were published under a Creative Commons license, as a rule at least the name of the photographer or author must be given in the credit line. Digital images are often provided with an invisible watermark and therefore searchable. Cases where due credit has not been given can be very costly for the university.
Creative Commons currently offers six different standard license agreements that can be used to distribute creative content. The mandatory information is usually the name of the author, the title of the work, the link to the work or the authors, as well as a reference to the license.
For information about loading illustrations and photos in CMS, please refer to the CMS Online Manual.