In a teaching project at the Division of International Communication in the Department of Education and Psychology taught by communication studies scholar Professor Carola Richter, students used these campaigns to test the possibilities of social media such as Twitter, Facebook, and YouTube in academic life and society. The project is also intended to acquaint the students with cultural differences in gender relations and media usage.
The Egyptian students at the University of Cairo called their campaign "Speak up" and placed the emphasis on sexual assault on campus. The Facebook page they launched now has more than 4,000 "Likes," and the students have already been interviewed by Egyptian TV channels. By drawing attention to sexual harassment in nightlife, the Berlin students chose an area that has drawn little attention so far. While there is sensitivity to sexual harassment in the workplace, it is almost an accepted norm in nightlife, according to the organizers.