№ 260/2013 from Sep 10, 2013
Beginning in April 2014, Freie Universität Berlin in cooperation with the Guanghua School of Management of the highly regarded Peking University will be offering a part-time executive master’s degree program, the China-Europe Executive Master of Business Marketing (China-Europe EMBM). The 16-month program, to be taught in English, aims to equip young European and Chinese executives and junior managers with skills that are necessary for the marketing of products and services to clients in both countries: knowledge of marketing and sales, fundamentals of strategy, management, and planning. In on-site seminars in China and Germany the young executives will acquire intercultural competence in European-Chinese business relations. The admission requirements include a prior academic degree and at least one year of relevant professional experience. The tuition fees are 22,000 euros.
During the last decades China has developed into a global economic powerhouse. Many German and European companies have close business relationships with Chinese partners. At times both sides are faced with cultural challenges.
Faculty from the School of Business and Economics will be working closely with members of Freie Universität's Department of History and Cultural Studies and Peking University. The young executives in the China-Europe EMBM will be introduced to some of the unique features of Sino-European relations. Those who successfully complete the program are awarded a Master of Business Marketing (MBM) from Freie Universität and a certificate from the Guanghua School of Management at Peking University.
Setting up this new degree program is a key component in the implementation of Freie Universität Berlin's development strategy as an International Network University. The university's development concept was selected for special funding in the German national Excellence Initiative. This collaboration with the Guanghua School of Management at Peking University implements the Primary Partnership concluded between Freie Universität and Peking University in 2011. The new degree program was set up largely due to financial and logistical support from the Center for International Cooperation (CIC) at Freie Universität. The cooperation between the Marketing Department at the School of Business and Economics and the Institute of Sinology/Chinese Studies at the Department of History and Cultural Studies enhances the interdisciplinary networking already in place at Freie Universität.