The perceptions that Asians have of the European Union (EU) deviate significantly from the perception held by European decision makers of the EU as a civilian power. Using new approaches within the fields of diffusion studies and policy transfer in the social sciences and humanities, an analysis of these perceptions will be undertaken, based on case studies as well as comparative studies of the key countries, India and China. Through a web-based knowledge management platform, the group is in continuous exchange with researchers and professionals, including politicians, government employees, journalists, and political consultants. In collaboration with research institutes, policy recommendations will be derived from the research and published. In addition, by the end of 2011, interested parties will be able to view the results of the studies through an Internet portal.