The traditional heart of the Institute of Business Administration at Freie Universität Berlin is the Management Division, where scholars study issues of business management and governance – from strategy development to organizational design, formation of alliances and networks, staff assignments and management, or management of knowledge and innovation. The Marketing Division studies both consumer behavior and business-to-business (B2B) marketing.
Scholars working within the Division of Finance, Accounting, and Taxation and the Division of Information Systems also produce outstanding research. The university’s research in business administration is marked by a high level of national and international networking and by attention to findings from behavioral sciences, social sciences, and legal studies. The institute also refers to business services instead of merely the development, production, and marketing of material goods.